MAYA TAQUERIA
Brand Identity
ABOUT PROJECT
Dedica developed a new brand identify, including logo, color palette and typefaces, and activated the new look via business cards and stationary, website, in-store menu boards and more. The new branding was then leveraged to refresh the interiors of all restaurants, part of which was done in partnership with a local artist that hand painted logos and patterns.
We also developed and launched an online campaign to announce the new look and feel of their restaurants via a sweepstakes that offered a chance to win free burritos for a year.
The campaign was supported via social, email and print elements with submission through a promotional landing page.
EVERGREEN CAMPAIGN
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